Ciara Potter
ABOUT ME
Hi, I'm Ciara!
I'm a brand and product strategist based in Cincinnati. I take research and audience insight and create digital experiences that connect with people and drive measurable outcomes. I've spent seven years working across communication design, UI/UX, user research, and digital marketing strategy. That range means I can move from early concept all the way through to execution.
What I care about most is making things that feel human: work that's thoughtful, intentional, and responds to how people actually live and behave. I believe good design listens. It adapts. It solves real problems while still being something people want to engage with.
Offline, you'll find me digging through vintage shops, trying new coffee spots, building playlists, or petting a stranger's dog.
Credentials & Mentions
2026 – Master of Design (MDes), STEM-Accredited
DAAP, University of Cincinnati2026 – Graduate Certificate, Digital Marketing Strategy
Lindner College of Business, University of Cincinnati2025 – NEXT Graduate Leaders Fellowship
2024 – BFA Graphic & Interactive Design
Southeast Missouri State University2023 – Best of Show, Awards American Advertising Award
2023 – 2x Gold, Awards American Advertising Award
ABOUT ME
ABOUT ME
Hi, I'm Ciara!
I'm a brand and product strategist based in Cincinnati. I take research and audience insight and create digital experiences that connect with people and drive measurable outcomes. I've spent seven years working across communication design, UI/UX, user research, and digital marketing strategy. That range means I can move from early concept all the way through to execution.
What I care about most is making things that feel human: work that's thoughtful, intentional, and responds to how people actually live and behave. I believe good design listens. It adapts. It solves real problems while still being something people want to engage with.
Offline, you'll find me digging through vintage shops, trying new coffee spots, building playlists, or petting a stranger's dog.
Credentials & Mentions
2026 – Master of Design (MDes), STEM-Accredited
DAAP, University of Cincinnati2026 – Graduate Certificate, Digital Marketing Strategy
Lindner College of Business, University of Cincinnati2025 – NEXT Graduate Leaders Fellowship
2024 – BFA Graphic & Interactive Design
Southeast Missouri State University2023 – Best of Show, Awards American Advertising Award
2023 – 2x Gold, Awards American Advertising Award
I'm a brand and product strategist based in Cincinnati. I take research and audience insight and create digital experiences that connect with people and drive measurable outcomes. I've spent seven years working across communication design, UI/UX, user research, and digital marketing strategy. That range means I can move from early concept all the way through to execution.
What I care about most is making things that feel human: work that's thoughtful, intentional, and responds to how people actually live and behave. I believe good design listens. It adapts. It solves real problems while still being something people want to engage with.
Offline, you'll find me digging through vintage shops, trying new coffee spots, building playlists, or petting a stranger's dog.
Credentials & Mentions
2026 – Master of Design (MDes), STEM-Accredited
DAAP, University of Cincinnati2026 – Graduate Certificate, Digital Marketing Strategy
Lindner College of Business, University of Cincinnati2025 – NEXT Graduate Leaders Fellowship
2024 – BFA Graphic & Interactive Design
Southeast Missouri State University2023 – Best of Show, Awards American Advertising Award
2023 – 2x Gold, Awards American Advertising Award
ABOUT ME
Hi, I'm Ciara!
I'm a brand and product strategist based in Cincinnati. I take research and audience insight and create digital experiences that connect with people and drive measurable outcomes. I've spent seven years working across communication design, UI/UX, user research, and digital marketing strategy. That range means I can move from early concept all the way through to execution.
What I care about most is making things that feel human: work that's thoughtful, intentional, and responds to how people actually live and behave. I believe good design listens. It adapts. It solves real problems while still being something people want to engage with.
Offline, you'll find me digging through vintage shops, trying new coffee spots, building playlists, or petting a stranger's dog.
Credentials & Mentions
2026 – Master of Design (MDes), STEM-Accredited
DAAP, University of Cincinnati2026 – Graduate Certificate, Digital Marketing Strategy
Lindner College of Business, University of Cincinnati2025 – NEXT Graduate Leaders Fellowship
2024 – BFA Graphic & Interactive Design
Southeast Missouri State University2023 – Best of Show, Awards American Advertising Award
2023 – 2x Gold, Awards American Advertising Award
WHAT I DO
WHAT I DO
Thoughtful strategy, designed around real people.
Thoughtful strategy, designed around real people.
User Research & Insight Mapping
User Research & Insight Mapping
I translate user behavior and research into clear insights that make decision-making easier and product direction more confident.
I translate user behavior and research into clear insights that make decision-making easier and product direction more confident.
Brand & Digital Strategy
Brand & Digital Strategy
I help clarify your brand’s direction and translate it into digital strategies that feel cohesive, intentional, and aligned across channels.
I clarify your brand’s direction and translate it into digital strategies that feel cohesive, intentional, and aligned across channels.
Digital Product & Web Design
Digital Product & Web Design
I design intuitive digital experiences that balance user needs, brand story, and real-world outcomes.
I design intuitive digital experiences that balance user needs, brand story, and real-world outcomes.
Brand Systems & Creative Direction
Brand Systems & Creative Direction
I create brand systems and creative direction that bring consistency, clarity, and differentiation without losing personality.
I create brand systems and creative direction that bring consistency, clarity, and differentiation without losing personality.
WHAT I DO
Thoughtful strategy, designed around real people.
User Research & Insight Mapping
I translate user behavior and research into clear insights that make
decision-making easier and product direction more confident.
Brand & Digital Strategy
I help clarify your brand’s direction and translate it into digital
strategies that feel intentional and aligned across channels.
Digital Product & Web Design
I design intuitive digital experiences that balance user needs, brand
story, and real-world outcomes.
Brand Systems & Creative Direction
I create brand systems and creative direction that bring
consistency, clarity, and differentiation without losing personality.
Learn more about my work.
Learn more about my work.
Learn more about my work.
Learn more about my work.
Thank you for spending time with my portfolio. Feel free to download my resume for a closer look at my experience and skill set. I’ve worked across brand, product, and digital communication in a mix of corporate, agency, and research-driven environments. Each role has shaped how I think about strategy, collaboration, and building work that lasts.
Thank you for spending time with my portfolio. Feel free to download my resume for a closer look at my experience and skill set. I’ve worked across brand, product, and digital communication in a mix of corporate, agency, and research-driven environments. Each role has shaped how I think about strategy, collaboration, and building work that lasts.
Thank you for spending time with my portfolio. Feel free to download my resume for a closer look at my experience and skill set. I’ve worked across brand, product, and digital communication in a mix of corporate, agency, and research-driven environments. Each role has shaped how I think about strategy, collaboration, and building work that lasts.
Thank you for spending time with my portfolio. Feel free to download my resume for a closer look at my experience and skill set. I’ve worked across brand, product, and digital communication in a mix of corporate, agency, and research-driven environments. Each role has shaped how I think about strategy, collaboration, and building work that lasts.
WHAT I DO
Thoughtful strategy, designed around real people.
User Research & Insight Mapping
I translate user behavior and research into clear insights that make decision-making easier and product direction more confident.
Brand & Digital Strategy
I help clarify your brand’s direction and translate it into digital strategies that feel cohesive, intentional, and aligned across channels.
Digital Product & Web Design
I design intuitive digital experiences that balance user needs, brand story, and real-world outcomes.
Brand Systems & Creative Direction
I create brand systems and creative direction that bring consistency, clarity, and differentiation without losing personality.