Ciara Potter
Selected Work
A curated collection of brand strategy, product design, and creative direction. Thank you for your patience as I upload more projects within the next few months!
A curated collection of brand strategy, product design, and creative direction. Thank you for your patience as I upload more projects within the next few months!
Proctor and Gamble
Proctor and Gamble
Design for Global Brand Digital Communication
Design for Global Brand Digital Communication
Shaped retail partnership communication strategies for Walmart and Amazon; designed digital assets that illustrated product benefits and brand positioning across e-commerce touchpoints.
Shaped retail partnership communication strategies for Walmart and Amazon; designed digital assets that illustrated product benefits and brand positioning across e-commerce touchpoints.
AutoZone
AutoZone
Digital Design for B2B & Customer Experience
Digital Design for B2B & Customer Experience
Designed website banners for 6.1M weekly users, optimized vendor portal for 50+ vendors, and developed a rewards chatbot to automate customer support at AutoZone.
Designed website banners for 6.1M weekly users, optimized vendor portal for 50+ vendors, and developed a rewards chatbot to automate customer support at AutoZone.
Avondine Meal Kit Service
Avondine Meal Kit Service
Design for Meal-Kit Service
Design for Meal-Kit Service
Designed a meal kit service that transforms food bank donations into nutritious, ready-to-prepare kits with recipes and nutrition education.
Designed a meal kit service that transforms food bank donations into nutritious, ready-to-prepare kits with recipes and nutrition education.
PMDS Farmer's Market
PMDS Farmer's Market
Farmer's Market Vendor App + Mobile Wallet
Farmer's Market Vendor App + Mobile Wallet
Led product design for a farmers market vendor app in Rockwood, Oregon, designing an intuitive portal and digital wallet that streamlined payments and operations.
Led product design for a farmers market vendor app in Rockwood, Oregon, designing an intuitive portal and digital wallet that streamlined payments and operations.
Southeast Arrow
Southeast Arrow
Creative Direction + Multichannel Campaign Strategy
Creative Direction + Multichannel Campaign Strategy
Led creative production for over 20 publications, managing print, social media, and photography, earning multiple awards from the Missouri College Media Association.
Led creative production for over 20 publications, managing print, social media, and photography, earning multiple awards from the Missouri College Media Association.
Master of Design Thesis Project
Master of Design Thesis Project
Design for Decisions
Design for Decisions
Policymakers need clear visuals for high-stakes decisions, but designers lack structured methods to create them. This project translates visualization theory into practical design methods.
Policymakers need clear visuals for high-stakes decisions, but designers lack structured methods to create them. This project translates visualization theory into practical design methods.
