Ciara Potter
E-Commerce Content Design
Proctor & Gamble - Bounce Intense E-Content
When P&G launched Bounce Intense, their most premium dryer sheet ever, the team needed e-content based on persuasion factors from consumer research. As Digital Communication Design Co-Op, I led the visual execution under tight e-commerce deadlines, translating those insights into digital tiles that helped consumers understand what made this product different. Through art direction in color, composition, and layout, I created assets that showed the elevated scent experience and performance benefits for online retail platforms like Walmart and Amazon.
E-Commerce Content Design
Proctor & Gamble - Bounce Intense E-Content
When P&G launched Bounce Intense, their most premium dryer sheet ever, the team needed e-content based on persuasion factors from consumer research. As Digital Communication Design Co-Op, I led the visual execution under tight e-commerce deadlines, translating those insights into digital tiles that helped consumers understand what made this product different. Through art direction in color, composition, and layout, I created assets that showed the elevated scent experience and performance benefits for online retail platforms like Walmart and Amazon.
Results
Delivered a complete suite of digital assets on schedule, enabling the team to meet critical e-sufficiency deadlines for the Bounce Intense launch across major retail platforms. My work earned the Pearl Spotlight Award for Execution, recognizing both the quality of the visual system and its role in supporting a successful product rollout.
Starting Point
Starting Point
The brief challenged me to understand what made Bounce Intense different and communicate it through tiles for Amazon and Walmart, which boiled down to three questions to answer visually:
What is Intense?
What does it do?
Why is it better?
The brief challenged me to understand what made Bounce Intense different and communicate it through tiles for Amazon and Walmart, which boiled down to three questions to answer visually:
What is Intense?
What does it do?
Why is it better?
Understanding the Audience
Understanding the Audience
The team identified key consumer needs:
Showing how the scent lasts
Proving it does everything a regular dryer sheet does
Making the competitive difference clear without overselling or limiting appeal
The team identified key consumer needs:
Showing how the scent lasts
Proving it does everything a regular dryer sheet does
Making the competitive difference clear without overselling or limiting appeal
Design Strategy
Design Strategy
We developed a visual approach to communicate the unique scent experience using bright, energetic colors to convey scent intensity and flower imagery to communicate freshness.
The goal was balancing excitement with authenticity so the product felt premium but still relatable.
We developed a visual approach to communicate the unique scent experience using bright, energetic colors to convey scent intensity and flower imagery to communicate freshness.
The goal was balancing excitement with authenticity so the product felt premium but still relatable.
Initial Concepts
Initial Concepts
Building off of previous designs, I created first-round design options exploring different ways to highlight the 4-in-1 benefits, scent longevity, and product differentiation through layout, imagery, and type treatments.
Building off of previous designs, I created first-round design options exploring different ways to highlight the 4-in-1 benefits, scent longevity, and product differentiation through layout, imagery, and type treatments.
Feedback & Iteration
Feedback & Iteration
I worked with the project team through live design reviews, incorporating feedback on readability and visual hierarchy. Assets also went through legal and compliance review to ensure all claims met P&G standards.
I worked with the project team through live design reviews, incorporating feedback on readability and visual hierarchy. Assets also went through legal and compliance review to ensure all claims met P&G standards.
Refinement
Refinement
After feedback, I finalized the Vibrant Fresh colorway and adjusted layouts to strengthen benefit communication and ensure the tiles worked across different retail environments.
After feedback, I finalized the Vibrant Fresh colorway and adjusted layouts to strengthen benefit communication and ensure the tiles worked across different retail environments.
File Preparation & Delivery
File Preparation & Delivery
I prepped all files to platform specifications and organized them for upload to OneDrive, ensuring the team had everything ready for launch on Amazon and Walmart.
I prepped all files to platform specifications and organized them for upload to OneDrive, ensuring the team had everything ready for launch on Amazon and Walmart.
Results
Delivered a complete suite of digital assets on schedule, enabling the team to meet critical e-sufficiency deadlines for the Bounce Intense launch across major retail platforms. My work earned the Pearl Spotlight Award for Execution, recognizing both the quality of the visual system and its role in supporting a successful product rollout.
