My specialty is bringing concept to impact.
Ciara Potter is a Creative Strategist and Designer based in Cincinnati, OH, specializing in innovation, storytelling, interactive design, and branding. She combines aesthetic vision with strategic goals to create impactful digital products and campaigns. Guiding projects from strategy to production, she uses insights to connect creative concepts with business objectives. Discover more about her work below.
I manage campaigns by blending storytelling with primary research to execute strategies, coordinate creative assets, and deliver measurable outcomes that resonate with the audience and align with business goals.
Skills: User Interviews · User Testing · Information Architecture · Journey Mapping · Quantitative Analysis · A/B Testing · Competitor Analysis · Design Strategy
By researching trends, competitors, and consumer needs, I develop an informed, human-centered strategy. These insights guide me in shaping campaigns or digital products that effectively meet consumer desires and expectations.
Skills: Market Research · Consumer Behavior Analysis · Brand Positioning · Competitor Analysis · Social Media Marketing · Content Strategy · A/B Testing · Data Analytics · Campaign Optimization · Email Marketing
Branding is about telling a story through visuals. I focus on creating a consistent look and feel that resonates with audiences, ensuring every element reinforces the brand's message and leaves a lasting impression across platforms.
Skills: Brand Strategy · Visual Identity Design · Storytelling · Market Research · Competitor Analysis · Typography & Color Theory · Logo Design · Brand Guidelines · Messaging & Tone of Voice · User Experience (UX) · Customer Journey Mapping · Digital & Print Branding · Social Media Branding · Rebranding Strategy
Designing is visualizing the heart of the client. I design digital products and interfaces, combining creativity with strategy to craft visually compelling, and user-friendly experiences that prioritize accessibility and usability.
Skills: Illustrator · Photoshop · InDesign · Premiere · Figma · HTML · CSS · User Experience · Interaction Design · User Interface · Physical and Digital Prototyping · Visual Design · Wire framing · Low-High Fidelity Mockups
FEATURED PROJECTS
Playbo.
Branding, Service Design, UI / UX
Designed a low-tech, community-driven toy-sharing service to foster collaboration, social development, and authentic connections among preschoolers in a high-tech world.
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Opal
Visual Identity, Design, Social Media
Created digital assets, social media posts, and website mockups to refresh the startup's visual identity with modern, cohesive branding for more engagement.
AutoZone
Digital Design, UI/ UX Design, UX Research
Designed website banners for 6.1M weekly users, optimized vendor portal interactions with 50+ vendors, and developed a chatbot at AutoZone to streamline rewards inquiries, improve customer satisfaction, and automate routine support tasks.
Let's work
together.
© 2025 by Ciara Potter.